Purple: Strong connection

begins with trust

What motivates the

purple drive?

People with a strong purple drive are motivated by the feeling of belonging somewhere. They enjoy building sustainable relationships and feel connected to the history, culture, and values of a team or organization. 

Trust does not come naturally to them. It grows by getting to know each other, keeping promises, and building experiences together. 


How do you recognize someone with a lot of purple?

Someone with a strong purple drive: 

  1. Feels responsible for the whole 
  2. Values loyalty  
  3. Guards traditions and culture 
  4. Creates bonding within a team  
  5. Finds trust important  
  6. Thinks from continuity and shared responsibility  

Not because change is undesirable, but because change becomes stronger when people feel connected to each other and to the shared goal.  


Planning an introductionEnquête

The power of the purple drive

People with a strong purple drive ensure connection and continuity. They build trust, enhance collaboration, and contribute to a culture where people feel part of a larger whole.

Their strength is particularly evident in situations where a strong organizational culture, connectedness, and long-term collaboration are important. Consider, for example:

  1. Strengthening team spirit
  2. Guiding cultural change
  3. Preserving knowledge and traditions
  4. Onboarding new colleagues
  5. Building sustainable relationships with colleagues, customers, and partners

Because of this, people with a lot of purple often play an important role in cultural development, team building, family businesses, and organizations where trust, continuity, and connectedness are central.


This is how the purple drive operates


01
When does the purple drive come through?

The need for safety and bonding can lead to changes being approached with caution. New ideas sometimes only gain traction when it is clear how they fit within existing values or practices. 

The greatest strength arises when purple collaborates with drivers that bring innovation, entrepreneurship, or decisiveness. 


02
What does the purple driver do in collaboration?

People with a lot of purple bring trust, connection, and stability to a team. They invest in sustainable relationships and ensure that people feel part of a larger whole. 

At the same time, they benefit from colleagues who introduce new perspectives and help accelerate change. This creates a collaboration where connection and innovation reinforce each other. 

03
How does someone with a strong purple drive lead?

Leaders with a strong purple drive build a culture where trust, connection, and shared responsibility are central. They value clear norms, shared values, and a strong team identity. 

Their strength lies in creating close bonds and continuity. The challenge is to also allow space for new ideas and change when the situation calls for it. 


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