Cases

Different departments, different work styles, little shared language. With the MD profiles, we made visible what drives each team — and collaboration emerged across the islands.

Strong leaders, but not always aligned with what their team needed. Insight into motivations gave them a language to have that conversation and better guide engagement.

Different departments, different work styles, little shared language. With the MD profiles, we made visible what drives each team — and collaboration emerged across the islands.

Cloetta, founded in 1862, is a leading confectionery company in Scandinavia and the Netherlands. Cloetta produces and sells confectionery, chocolate products, nuts, pastilles, chewing gum, and pick & mix concepts. In total, Cloetta's products are sold in more than 50 markets worldwide.

The management team held a workshop where they gained insight into their own profiles and those of their colleagues. This led to a better understanding of each other and, with the help of the daily MD app, they improved their collaboration and communication. This is a team with many shades of orange, ambitious, results-oriented, and opportunistic.

The challenge they faced was the deterioration of the market. Each member of the management team sensed this and tried to proactively anticipate the changes, seeking new opportunities and possibilities. However, each member charted his/her own course.